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Home YNOT Industry Wire

A New Era of Lace Has Arrived at Sex & Mischief

newswire by newswire
May 21, 2025
in YNOT Industry Wire
Sportsheets Inks Distro Deal with Saint Sual
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Sportsheets Inks Distro Deal with Saint SualSportsheets is proud to announce that pre-orders are now open for the wildly popular and newly expanded Lace Collection by Sex & Mischief. Stylish and cutting-edge, this collection exudes sophistication, quality craftsmanship, and seductive intrigue, introducing new designs that boldly mark the brand’s entry into the world of lingerie.

Launched during a time when global tariffs have disrupted manufacturing across the industry, the Lace Collection offers both retailers and shoppers a versatile, high-impact range at budget-friendly price points. “Lace marks an exciting new chapter for Sex & Mischief—boldly launching during a time of global uncertainty and paving the way for our entry into lingerie. The response has been phenomenal, and we’re just getting started,” says Kelly Sofferman, Executive Vice President at Sportsheets.

The collection features ten sultry new designs, with bold black lace patterns taking center stage. “Incorporating real lace into our products was a thrilling design challenge. Creating something soft, wearable, and still practical, without sacrificing comfort was incredibly rewarding,” says Emily Silva, Sportsheets’ Product Line Manager.

True to the Sex & Mischief ethos, the collection blends high fashion with BDSM-inspired elements, designed to be worn both in and out of the bedroom. This boundary-breaking line includes two garter designs, a first for the brand, signaling its entrance into the lingerie category and opening the door to a new audience. “The introduction of Lace into our Sex & Mischief brand has been met with incredible enthusiasm, and we couldn’t be more excited about its success. At a time when global supply and resource challenges continue to test our industry, launching not only a new line but also expanding into new product categories like lingerie is a testament to our team’s resilience and innovation,” Sofferman adds.

Already exceeding expectations, Lace has seen strong demand with daily orders and inquiries. First teased at Altitude Las Vegas in March 2025 and formally unveiled at XBIZ Miami, the full collection will next be showcased at EroSpain at the Tonga booth (#260). Pre-orders are open now. Shipping begins mid-June.

For product details or to place your order, contact your Sportsheets sales representative or email sales@sportsheets.com. Stay up to date by following @Sportsheets on Instagram.

Tags: Emily SilvaLace Collection by Sex & MischiefSportsheets
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