SEATTLE – Sometimes you just have to ignore the old adage “If it ain’t broke, don’t fix it.”

YanksCash did that Thursday with the debut of its flagship website’s complete rebranding. After 13 years on the web, a change of scenery did wonders for Yanks.com’s traffic and conversions during beta-testing, according to Chief Executive Officer Todd Spaits.

“For the first time since our initial launch in 2002, we have completely rebuilt our look, narrative and sales process in parallel with the requisite task of aligning the site with current web trends,” Spait said. “While we have had many tours over the years, this the first time we have started with a blank slate and developed a tour that told our whole story to our surfers — and we do so in a way that utilizes the latest web technology, keeps the amateur feel that has made us successful and leaves the surfer wanting to see more.”

He also said average conversions have increased 25 percent across all traffic sources since the soft launch of the tour in November.

“If you haven’t promoted us in the past, now is the time to test your traffic with us,” Spaits said. “In addition to the re-brand, we are also now regularly producing amateur girl-girl content which pivots us beyond what has mostly been a masturbation niche site in the past.

“Yanks is also 100-percent female produced and is therefore naturally female-friendly,” he continued. “With women viewing porn at an ever-increasing rate, Yanks is an easy sell to women looking for premium erotica or porna, or men looking for high-quality amateur porn.”

The affiliate program pays a 60-percent recurring revenue share.

For additional information or to discuss potential business partnerships, email Spaits.