SAN FRANCISCO – For 12 years, Kink.com has pushed the pleasure-pain principle in ways that challenge the imaginations of all but the most extreme BDSM enthusiasts. After beginning in 1997 with male-dominant/female-submissive scenarios at Hogtied.com, the company expanded into femme domme/male sub, then electrosex, then several other BDSM niches before diving into the gay market in 2008.This year, Kink.com has added 3D virtual BDSM to its network of websites with the re-launch of 3DKink.com, an immersive synthetic world where kinky fantasies come true. Designed to look and function much like a video game, the newest of Kink.com’s sites puts the user in the director’s chair at a kinky video shoot. From there, he or she can select and customize slaves, masters, settings, toys, positions, action and more.

“People in a virtual world want to play with their sexuality — you can be whatever you want to be,” said Kink.com Chief Operating Officer Daniel Riedel. “With a site like 3DKink.com, the user selects every detail of a scene and essentially directs it. You can pick the participants, the sets, the costumes, the props, the toys. It’s like having fantasy slaves and dommes at your fingertips.”

Riedel said Kink.com fans will appreciate the aesthetics and design of the game, which have been matched to the familiar “look” of the company’s existing fetish sites.

“The difference between 3DKink.com and other erotic games is that here it looks like you’re actually in the Kink.com world,” said 3DKink.com Project Manager Chris Fanes. “It’ll be very familiar to fans of our fetish websites. Everything’s red and black. There are a lot of strap-ons, a lot of latex fetish wear, leather, kinky sets, a lot of BDSM and bondage options.

“If you ever wanted to be the director of your own Kink.com website, this is how you do it — in three-dimensional animation,” Fanes added. “If you’ve ever watched a scene and thought, ‘This is hot, but it would have been hotter if they did it slightly differently,’ you can write a scene like that and the characters will act it out in this virtual world. Or you can come up with your own ideas from scratch, based on whatever turns you on.”

Developed by Kink.com in partnership with game developer Thrixxx, the company responsible for Hentai Sex Villa, 3D Vixens, 3D Slut and many other interactive erotic games, the downloadable game will be expanded regularly, Fanes promised. In addition, new interactive features will be added at the request of users.

“If people see something they’d like the game to be able to do but it doesn’t yet, they can let us know,” Fanes said. “If there’s enough interest, we’ll put that feature in development. The interactive nature of 3DKink.com will allow our users to really customize their fantasies to the point where they’re practically living them.”

More information about the game is available at 3DKink.com. Kinky Dollars affiliates will find promotional materials at KinkyDollars.com or may email Terry, the program’s affiliate manager.