YNOT – Over the past several years, adult webmasters have learned that catering to narrowly defined niche audiences can return big dividends. That’s a secret Paradise Marketing discovered more than three decades ago.
Now celebrating 35 years as a primary distributor of condoms, lubricants and sexual wellness accessories, Paradise serves retail and e-tail customers in both mainstream and adult markets. The company’s expertise in and focus on one special area of the novelty trade proved key to its success.
Chief Executive Officer Dennis Paradise founded the Vista, Calif.-based company in 1978 as a go-to resource for the top condom brands. Paradise Marketing launched with an inventory including products by Lifestyles, TROJAN parent company Johnson & Johnson, and Durex. Seeing a need in the market for related essentials like lubricants, the company branched out a tiny bit and added K-Y products to the mix. The move proved profitable not only for Paradise, but also for K-Y and retailers.
In 1996, Astroglide approached Paradise to handle its sales and marketing. Today, Paradise is the exclusive distributor for the entire line of Astroglide products.
“I was introduced to the condom business at an early age, as my family has been a fixture in the industry since 1943,” Paradise said. “I grew up with a special understanding of how this business functions, and when I founded Paradise Marketing in 1978, I had unique knowledge and solid relationships that helped propel my company to the top.
“Now my loyal and talented team and I are proudly celebrating the 35-year milestone,” he continued. “It’s an honor to work with the best in the business, and I’d like to thank my customers and clients for their ongoing support. I’m happy as long as they’re making money.”
In addition to brands already mentioned, Paradise Marketing’s lineup includes Sir Richards, Kimono, Billy Boy, Crown, Rough Rider, Paradise and ONE condoms; Fleet enemas; Fresh and Sexy Wipes by Energizer Playtex; Schick razors for women and Summer’s Eve feminine hygiene products.
“This past year was tremendously successful, and 2013 has already exceeded expectations,” Paradise said. “We look forward to bringing even more must-have product lines from these big-name brands to the adult market and watching our customers thrive.”
To top off an already stellar year, Paradise said he was thrilled to be inducted into the AVN Hall of Fame – Pleasure Products Branch as part of the class of 2013. During January’s 30th annual AVN Awards ceremony, Paradise joined a hand-selected group of trailblazers and innovators honored for their business excellence and accomplishments in the design, distribution and sale of pleasure products.
For more information about the company and the products it represents, visit ParadiseMarketing.com. Retailers and e-tailers seeking assistance may [email=tmcgowan@paradisemarketing.com]email T. McGowan[/email].
