PHILADELPHIA – The opening round in HotMovies.com’s second-annual Porn Star Bracket Tournament begins Friday. Inspired by the NCAA’s annual March Madness college basketball championship series, the tournament will pit 64 adult performers in head-to-head competitions for fan votes. At the end of the tournament, the last star standing will receive a cash prize and HotMovies will make a $500 donation to the charity of the winner’s choice.

GayHotMovies.com  also will join the fun this year with an inaugural bracket of 64 gay porn stars who will compete for a cash prize and a $500 donation to the charity of his choice, as well.

In the first round, voters will select their favorite stars from 32 male and 32 female matchups. At the end of each round, the 16 winning performers in each gender will move on to compete against another winner. The process will continue until only two female contestants and two male contestants remain in the championship showdown.

“We’re so happy to have the opportunity to once again run the Porn Star Bracket Tournament,” said Janie Mackenzie, publicity manager for HotMovies.com. “Last year was such a wild success. All of the stars were energized, excited and gave their all to help raise both money and awareness for a number of great causes.

“We hope to make our second annual event bigger, better and more entertaining for the stars and fans alike,” she added.

This year HotMovies.com has partnered with JuicyAds, which will provide an additional $500 charity donation as well as the opportunity for the winning starlet to become a JuicyAds Babe and Miss JuicyAds 2016.

“Sexy is corporate policy at JuicyAds, and we are heavily in support of entrepreneurs,” said Juicy Jay, chief executive officer and founder of JuicyAds. “With that said, porn models are by far the sexiest entrepreneurs in the world. In addition to our ‘JuicyAds Cares’ project, which has exceeded $16,000 in commitments, we will provide a $500 donation to the charity of choice on behalf of the very sexy winner.”

Voting is free and runs from March 17 through April 4th. Fans may vote up to 24 times per day.

The final round of voting will commence at noon April 1; the ultimate champion will be announced April 5.

For more information, click here.