Wicked Sensual Care, the award-winning leader in sexual health and wellness, celebrates a transformative 2024, marked by groundbreaking product releases, strengthened leadership, and continued commitment to inclusivity and consumer well-being. From new product innovations to industry accolades and philanthropic milestones, 2024 reaffirms Wicked Sensual Care’s position as a pioneer in the sexual wellness market.

1. Product Innovations: Exciting Additions to Our Lineup

This year, Wicked Sensual Care introduced a suite of new products designed to enhance intimacy and connection, including:

• Jelle Plus: An innovative lubricant featuring natural relaxants in the anal collection.
• Toy Cleaner Refill: A sustainable solution for maintaining sexual wellness accessories.
• Tropical Trio Kit: A fun, flavorful collection of travel-sized lubes for adventurous play.
• Sensation Kit: A pairing of Aqua Heat and Aqua Chill lubricants, offering consumers a playful hot-and-cool sensory experience.

Building on the success of the simply® timeless™ collection (released in 2023), Wicked Sensual Care continues to support consumers navigating perimenopause, menopause, and beyond. This collection, celebrated for its inclusive design and body-safe formulas, remains one of the brand’s top sellers.

2. Strengthened Leadership: Cassie Pendleton’s Return

Wicked Sensual Care welcomed back Cassie Pendleton as Director of Business Development, joining forces with a dynamic leadership team that includes jessica drake (Director of Marketing and Product Development), Nicole Talley (Senior Account Executive, Global), and Johanna Weston (Account Executive, US & Latin America). Together, the team is driving innovation while reinforcing the company’s dedication to education, inclusivity, adaptability, and collaboration.

Reflecting on her return, Pendleton shared: “Wicked Sensual Care’s dedication to inclusivity and innovation is unmatched. I’m excited to bring my passion for ingredients and creative energy to redefine industry standards and deliver strong results for our partners.”

3. Recognition and Accolades

Wicked Sensual Care earned the 2024 XBIZ Award for Sex Lubricant Company of the Year, celebrating its unparalleled commitment to quality, education, and innovation.

Additionally, the brand was featured as a key player in Allied Market Research’s report on the growing global sexual wellness market, projected to reach $32.5 billion by 2033. This acknowledgment highlights Wicked Sensual Care’s impact on the industry’s growth and evolution.

4. Giving Back: Philanthropy Through simply® Aqua Special Edition

Philanthropy remained at the heart of Wicked Sensual Care’s mission in 2024. Through proceeds from every bottle of simply® Aqua Special Edition, the brand supported 12 impactful organizations, including the Marsha P. Johnson Institute, Brave Space Alliance, and Feed the Streets. To date, these efforts have raised over $50,000 for community-focused initiatives.

5. Looking Ahead

With a strong leadership team, a suite of innovative products, new products in development, and unwavering dedication to conscious formulas and inclusivity, Wicked Sensual Care is poised for continued growth and impact in 2025 and beyond.