PENNSAUKEN, N.J. – Williams Trading Co.’s 2017 lingerie collection brings together more than 100 new sensual fashions created by top-line manufacturers.

“Four manufacturers worked diligently with us to bring their latest designs at the best price to the adult market: Allure, Dreamgirl, Magic Silk and Male Power,” said Williams Director of Sales and Marketing Scott D.

Founded in 1993, Allure creates cutting-edge designs in leather, faux leather and PVC. The company’s reputation for quality lingerie and accessories makes its products popular in North America and Europe.

Dreamgirl strives to inspires passion, desire and excitement. The company is known for creating designs to flatter all figures.

Magic Silk’s intimate apparel for women offers comfort and class. Styles include sexy baby-dolls, teddies and panties; coordinating couples’ fashions and costumes for adult role-play.

Male Power is a pioneer in design and manufacturer of men’s specialty underwear. Trendy and created to adorn and tantalize, the company’s sexy shorts, bikinis and thongs are available in a variety of fabrics and prints.

Released just in time for Valentine’s Day, the 2017 lingerie collection speaks to erotica across the spectrum, from mild to kinky. As Williams Marketing and Vendor Liaison Erin V. pointed out, the theatrical debut of Fifty Shades Darker will drive sales of adult products for the foreseeable future, as main character Anastasia’s lingerie plays a starring role.

“Lingerie is definitely going to be on customer’s minds this Valentine’s Day,” Erin V. said. “The Fifty Shades franchise drives holiday foot traffic, and now that we are informed lingerie is being featured in the movie, retailers can smartly prepare and stock up.”

Williams’ full-color 2017 lingerie catalog is available in digital format here.

“Retailers can shop with confidence using this simple and easy-to-understand format,” Scott D. said.

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.