SILICON SLOPES, Utah – Every day, humans create 2.5 quintillion bytes of data; 90 percent of all the data that exists was created within the past two years. Both of those statistics were revealed in IBM’s “10 Key Marketing Trends for 2017.” The company expects the pace to accelerate.
Every year since 2013, data cloud services company Domo has offered a visual report detailing who generates all those quintillions of bytes —a peek into the volume and velocity of data created and shared online. This year’s graphic, “Data Never Sleeps 5.0,” breaks out how much data is generated on the internet every minute across popular applications and platforms including Snapchat, Instagram, Amazon, Twitter, Netflix, Spotify and others.
The 2017 edition shares the latest stats on the growth of data in the digital sphere and where it’s all coming from, highlighting the world’s obsession with social media, text messaging and, oddly enough, The Weather Channel.
For example:
Text is the new talk. The 2016 report (covering 2015) found more than 3.5 million text messages were sent every minute. That’s miniscule compared to the 15.2 million texts sent per minute today, a 334 percent increase. The number of gifs also has increased, rising from 569,200 to 694,400, a 22-percent increase.
The digital era requires internet data usage. Amazon, YouTube and Netflix are some of the biggest users of internet bandwidth. With more and more streaming services, internet data usage continued to climb over the previous period’s levels. On average, Americans used 2,657,700 GB of internet data every minute during 2016.
The social-media savvy prefer Snapchat. Snapchat users shared 527,760 photos every minute. That’s significantly higher than Twitter’s 456,000 tweets or Tumbler’s 74,220 published posts.
Correct or not, weather forecasts matter. People are increasingly fascinated with the weather. The Weather Channel received 18 million forecast requests online last year, a 22-percent increase from the previous report.
Users are cutting the cord on Netflix. As cord-cutting increases, one would expect Netflix viewership to go up, but that’s not the case. On average, Netflix viewers watched 69,400 hours per minute last year — a 20-percent decrease from the previous report.
“Whether it’s in business or in the consumer realm, data creates compelling stories of who we are and what we care about,” said Domo founder and Chief Executive Officer Josh James. “Taking time to pay attention to the stories the data is trying to tell can help inform where we should be going or what we should be doing next to improve our experiences moving forward.”
Here’s the graphic, in its entirety. It’s also available here.
