After a short hiatus to completely restructure the web operations of their sites, The Shady Bastards return with their new partner program for the redesigned ShadyBastards.com and their other development projects. Formerly Shady Cash, ShadyBucks.com is now operational and the new site is geared towards serving the webmasters that promote them.
"It has always been a challenge to keep up with updates (to ShadyBastards.com)." said Larry Westcott, one of the sites operators. Klem, also with Shady Bastards continues, "We have wanted to branch out with other sites and do more for our affiliates, but until now that hasn't been possible. If we couldn't support our affiliates for the site we had... we couldn't add new ones."
The major change that Klem and Mr. Westcott speak of is the new Content Management System for their sites. It has taken the company just under a year to develop, but it now manages their sites. Not just for the customer, but for their affiliates too. Consolidating administration into one package has now allowed their team to integrate content from the end users sites directly to ShadyBucks.com, giving the affiliates more tools and content from more sites to capitalize on.
"I have always wanted more for our (affiliate) webmasters," said Greg Davis, programmer for the sites new management system. "By centralizing all of our sites under one piece of operational software we can now provide them with more (zipped) content and galleries, faster. It also allows us to open better patterns of communications about new tools that are available to them. We can offer more websites giving them more ways to make money while allowing us to grow our network of sites without over-whelming ourselves to the point that we neglect our customers or our advertisers."
Mr. Davis adds, "Even the sites themselves are better equipped to make more money for the (affiliate) webmasters and for Shady by communicating 'vital statistics' about the site such as upcoming updates, amount of content, frequency of updates, etc., to encourage new sign ups and deter attrition."
In substance, ShadyBucks.com doesn't differ much from its former incarnation. All the sites offered by ShadyBucks.com (currently there are four, ShadyBastards.com; along with three new sites, FlasherCentral.com; HotRoxi.com; and CrazyAssBitch.net, with two more in development and others on the horizon) offer partners a 50/50 split on all new memberships as well as rebills. All the sites carry exclusive content with regular updates. Sales generated by partners of the old program continued to receive regular payments, even during the redesign of the affiliate program and the site. The sites concept may be Shady, but to their partners and customers, they are 100% business.
