Building Google Traffic Through Longtail Search Terms
by Jason Temple
Everyone knows that adult sites are all about converting traffic, traffic and more traffic. However in these tough times of recession and the threat from the free tube sites, are some adult webmasters missing a trick that is right under their noses?
That trick is very simply doing classic "SEO" work on their sites. When someone searches on Google, they are usually looking for something pretty specific. This means that by ranking for certain keywords, you can attract highly targeted niche traffic. There is no point in trying to rank for the keyword "porn" or "fetish," but by drilling down what are known as "longtail" search terms, i.e., low volume but high relevance, you can find a rich vein of targeted site visitors.
So firstly it’s all about finding your keywords.
If you enter the search term "girls in latex" (with the quotes) into Google, you will return around 42,500 results. But before you try to rank for that term, how about creating a keyword-rich landing page about girls in black latex, for example?
"girls in black latex" - 2,500 results
A great way to drill down and find "longtail" keywords/terms such as "girls in black latex" is to add a few search terms into the Google Adwords Keyword tool (search for it on Google). Then you can see the monthly search volumes and start considering more targeted variations of those terms.
Entering our longtail term "girls in black latex" we see it has a low monthly search volume of 350 searches. Not many, but you get the idea. Each one of those
searchers is specifically looking for that term, and because there are so few sites competing, with a bit of work you can be the number one result. Low visits, but potentially a much greater conversion rate due to the highly specific nature of the search term - perfect for niche landing page conversions.
Once you have chosen a couple or more targeted terms, your next step is to go into Google and do a search for them. You may see other related searches appear at the bottom of the results pages. These related search terms can also be useful to consider using on your targeted landing page.
Once you have decided on the longtail keyword/keyterm you are going to target, you then build your landing page. Make sure it contains your keyterm, ie "girls in black latex" in the <title> tag. Nothing else in that tag, just the term itself. Then add a compelling meta-description tag. Although meta-description is not a ranking factor Google considers in terms of deciding if a page is relevant, it IS usually the wording that appears in the search result - so make the wording compel people to visit your page.
Then write your on-page content, making sure your term appears on its own as the main <h1> tag heading. Include you keyterm a few times within the text, without spamming it everywhere. Once per 150 words is more than enough. Also include it in variations, for example:
"if you like your *girls in latex*, then *black* is the color of choice. *Black latex* looks fantastic on the sluttiest *girls*"
You can see how the keyterm has been woven into the text for Google to find as relevant text, but without creating keyword spam by merely repeating "girls in black latex" all the time.
Things to ignore or avoid on-page:
1. Forget the keyword tag. Google ignores it now - I do not even bother including one in my sites.
2. Google downgrades "footer" links - you know, the spammy keyword ones people cram into the footer of their page along with spammy keyword lists and text. Just don't waste your time with it or risk getting a penalty for doing it.
3. Make sure your image "alt" tags include your keyword term, and if you can, name the images with variations of it. Although not a ranking factor, it does increase
relevance for Google image searches - another source of targeted traffic.
4. Forget "keyword density" ratios - they don't exist. Just keep the text natural but targeted.
5. Google loves outbound links to "authority" sites. If you can find a high PR site, such as Wikipedia, carrying a page vaguely related to your niche, then add an outbound link to it with your keyword in the anchor text. Google will add weight for doing that.
Once you have built your page, you need to build one way backlinks to it. Those backlinks should mainly contain just your keyword/text, but to avoid Google labeling it as artificial link-building, occasionally use one of the variations or related terms that you previously investigated.
My recommendation for a linking strategy is as follows:
1. Build a hosted blog and write some content about your targeted keyterm. Within one post, link to your landing page. This builds a relevant content link.
2. Use a link exchange, profile links, blog comments, articles and directory submissions to link to your new blog. This builds the authority of the relevant content link.
3. Mix it up by using a variety of methods to also point links straight at your landing page as well, but don't go nuts. A dozen a week is more than enough.
4. For every single link you build, ensure it gets indexed by submitting the URL it is on to RSS submitters, blog pinging services, social media sites, etc. Lay tracks
for Google to find as much as possible.
5. Repeat the above three times a week. On a longtail term such as "girls in black latex" you should see your page shooting up towards page one within
a week, and maybe onto page one within as little as three weeks.
6. Once it’s there, repeat the above once per week to keep it there.
Do the above process for 100 longtail terms, offer a quality, targeted landing page each time, and watch your conversions increase.
Jason Temple is the Managing Director of the revolutionary new adult one-way link exchange http://www.onewayadultlinks.com. It allows adult webmasters to interact with each other to build one-way backlinks to their sites. It does this through an incentive "credits" system that rewards the giving of an outbound link with a credit that can then be spend requesting a link from a different site. This means only one-way links are built. It is free to try with one site, and each additional site added after your first costs as little as $0.80 (one off lifetime payment). All links are monitored, so webmasters can be sure their hard earned links remain in place.
