If you play the SEO game, there’s one question that you’re probably asking yourself each and every day: “How can I get more traffic from Google?” OneWayAdultLinks.com was started for adult webmasters grappling with that very question, and their mission is to provide a convenient and affordable method for securing one-way links with other adult websites.
According to OneWayAdultLinks.com spokesperson Jason Temple, his service operates by allowing webmasters a chance to get links into their websites without the need to send traffic back to the originating sender.
“It is simply based around a credits system,” Temple explained. “The more outbound links you offer, the more inbound links you can request. The system blocks reciprocal deals from being formed, so you know you are always getting a one way link when you request one."
One-way links are important to SEO efforts because Google frowns down on traditional link trades. Reciprocal linking is a common practice in the adult industry, but Google believes links into your site should be achieved by the merits and usefulness of your website, not by your bargaining skills.
“Your site's ranking in Google search results is partly based on analysis of those sites that link to you,” Google explains on a Webmaster information page. “The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results.”
With reciprocal links, it’s possible for Google’s bot to make a note of the situation and penalize your website’s page rank. So it stands to reason then that Google might also disapprove of one-way link programs, if the end result is links without merit. But according to Jason Temple of OneWayAdultLinks.com, his system is simply a way for adult webmasters to find relevant sites and arrange for links.
“Google condones, in writing in its blog somewhere … emailing other webmasters from relevant sites to ask for links,” Temple told YNOT. “What we offer our members is no different, we just create a system to connect them in, while giving them key data and then monitoring the links that are in place afterwards on their behalf.”
Temple also argues that even if Google were to find fault with this system, there’s no way for its automated bots to know who’s using the system for one-way link agreements.
“The services we run, we also run an existing non-adult version, do not leave any footprints on sites, and the member directory is private and viewable only once a site has been submitted and manually checked out by my team,” Temple said. “There is no way to tell if someone is using our service, other than joining and going through each site one at a time in the directory. Being in the directory in itself is not even evidence for Google, that would be like arresting all the kids hanging out at the mall because you suspected they were shoplifting.”
But Temple does stress that website owners need to be careful when arranging for links with other site owners, no matter the method used to arrange those links.
“Any excessive linking done by a site is at their own risk, as would be the case however the link building.”
