Password-By-Phone.com Reports Increase in Membership Retention
by Q. Boyer
CYBERSPACE – According to a company press release, Password-By-Phone.com’s internal statistical review shows that approximately 15-percent of callers are repeat customers, based on the IP logs of customers dialing into the service, an increase of five-percent in a few month’s time.
“The ‘buy now, pay later’ element afforded by phone billing has assisted in the spontaneous purchasing and increase of traffic conversion,” said Marc Jarrett, PasswordByPhone’s Business Development Manager. “We don’t hold any personal information about the callers, but since we have their IP’s, we are able to research our growth rate and therefore the monetary growth and success of the companies that process with us.”
PasswordByPhone’s release also stated that the company is “poised to elevate recurring rates by another five to 10-percent by the end of the second quarter.”
“We are finding that a significant proportion of customers are purchasing the password from one computer, but consuming the product on another,” Jarrett added. “This leads us to conclude that people are purchasing their passwords at work and enjoying the product when they get home in the evening. This affords great retention elements for us to expand on.”
PasswordByPhone works in 240 countries and utilizes geo-targeted call-to-action in 36 languages. Payments are issued bi-weekly by check, wire or Epassporte. For more information, visit www.password-by-phone.com or contact Marc Jarret at marc@password-by-phone.com or via ICQ # 287-377-938.
In addition to contributing to YNOT, Q is the Director of Traffic Development for NicheBucks.com, and an eight year veteran of the online adult industry.
