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xenu
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12:56 PM EST, Thursday Mar 04, 2010 Back to top
9 out of 10 adult web sites fail
I've been searching the archives going back to the year 2000.

One of the most common posts is "hey, review my adult website". There are over a hundred such requests.

The shocking fact is nine out of ten of these sites have since disappeared.

Where did they go wrong? What are the most common mistakes made by a newbies in the adult business?

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Connor
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01:24 PM EST, Thursday Mar 04, 2010 Back to top
xenu wrote:
I've been searching the archives going back to the year 2000.

One of the most common posts is "hey, review my adult website". There are over a hundred such requests.

The shocking fact is nine out of ten of these sites have since disappeared.

Where did they go wrong? What are the most common mistakes made by a newbies in the adult business?


Many factors, but one is staying power... they want to make QUICK money, and when a site doesn't make money quickly, they move on to other things.

This is a craft like any other, and it takes time to learn.


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housekeeper
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02:57 PM EST, Thursday Mar 04, 2010 Back to top
xenu wrote:
One of the most common posts is "hey, review my adult website". There are over a hundred such requests.

Ynot used to have a section dedicated to reviews, there were many more webmasters coming in looking for newbie advice several years ago, myself included. The industry was a little different then in terms of what you could do, and where and how you could promote a site.

Once the blog revolution hit, fewer people were hand coding, designing, and producing their sites. This could perhaps explain why fewer people are looking for site advice these day. The playing field has changed over the past few years, and is continually changing...

As Connor mentioned, this business takes a while to learn and manuever, it also requires a great deal of time and effort, with attention to detail. One aspect of any business, to my view, is to try and have a perspective on the big picture. Where do you see your business in 3 to 5 years, and are you willing to stay the course and embrace the ups and downs...


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davilan
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03:21 PM EST, Thursday Mar 04, 2010 Back to top
The statistics for ALL new U S businesses:
90% never make it to their 2nd year.

That's the US gov stat from the small biz admin-you can look it up.

Number 1 reason-insufficient start up funds to last till the business is making a profit.

Rule of thumb-if you have the financial ability to start up and pay all the bills without income for the first year, you are 25 time more likely to have the staying power to be around for at least 5 years.

Net biz is no different.

However, since you can work from home any hour of the day or night, starting up as a 2nd job and keeping the day job till the net biz will support you is much more a real possibility than most other businesses if you have what it takes to do what Connor and Housekeeper say-have the psychological staying power.

Success-no matter what kind it is-takes a long term commitment.


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03:41 PM EST, Thursday Mar 04, 2010 Back to top
Oh man I've seen SO MUCH come and go over the years.

Expectations of quick results... no business plan... poor marketing... all major contributing factors to demise.


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concept
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07:48 PM EST, Thursday Mar 04, 2010 Back to top
I agree with all of the points made, however, I would like to add that most projects that appear lack creativity. There are gazillion sites out there which are basically the same. What's the point in creating yet another whateverbestsexwithstockingsteensandgoats.com and whateverbestsexwithstockingsteensandgoatsdollarsaffiliate.com when everything is the same? OK, so you have 3 redheads riding a pony - so what?

The typical adult site have a splash screen, photos, videos, tour pages, $10...$50 membership fee per month, and that's it. That is just SO boring, and it was boring 10 years ago, too. We have bittorrent now.

I am 100% sure that the reason *I* can make money is because I managed to get rid of most of the clichés. (Which, BTW, isn't very easy, as people do not trust new stuff by default.)


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09:13 PM EST, Thursday Mar 04, 2010 Back to top
In my humble opinion, it's all about the instant gratification mentality. 9 out of 10 new webmasters assume they will be making hand over fist immediately after starting their new venture. Fact is, you need to build your presence online and wait for the revenue to come. I've tried to help a few people make money in this industry, but they all lost patience within a few weeks or months even after I told them to give it at least six months just to see where it's headed.

I've actually been accused of being a secret drug dealer or something, because they don't think I can really make the money I do in this industry. Their loss...

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10:14 PM EST, Thursday Mar 04, 2010 Back to top
BTW, this is true not only for adult sites, but in general to any online businesses.
I have seen two types of failures:

1. No business plan, no marketing experience, the owner believes "it will just work" because "people will come from Google" (and things like that). When I say this isn't gonna work, nobody listens. The site goes live, nothing happens. The domain expires in a year.

2. Big plans, lots of money thrown in. Employees hired (no consultants, though...), nice office rented, beautiful business cards created. The site goes live, nothing really happens. More money spent on traffic and ads, the owner runs out of money, people get fired. In one or maybe two years the site is sold for 1/10th of its cost.

In both of the cases the owner thinks the failure was someone else's mistake.


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