• Branding Topics

    April 24th, 2015
    Branding TopicsBusiness News
    content/attachments/23807-horseshoulderbrand-jpg.html By Sarah
    Special to YNOT

    If you’ve been putting off building your brand with a professionally designed business logo and original marketing materials until after you get your launch off the ground or land your first clients, you’re missing out on very important opportunities. Just like your personal interactions, your business also gets only one chance to make a great first impression with customers, competitors, vendors, service providers and media entities.

    A professional business logo and matching marketing materials aren’t just pretty pictures. They are carefully crafted to improve the visibility of ...
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    May 7th, 2013
    Branding TopicsSocial Networking Online
    By Hannah Flaherty

    CYBERSPACE – Google+ is now the fourth-largest social network on the web and the second-largest social network in terms of active users, placing Google+ just ahead of Twitter. And yet, Google+ arguably still hasn’t gained the credit it deserves, despite being a marketer’s friend in a way that Facebook is not.

    Google+ is fully integrated with a number of other Google services. From consumer offerings like Gmail and Chrome to AdWords and analytics, the platform offers both easy accessibility and evidence that a solid Google+ campaign can have a profound influence on search rankings.

    Here are five reasons your brand should incorporate Google+ into its marketing campaigns.
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    January 31st, 2013
    Branding Topics
    By Hannah Flaherty

    YNOT – Good marketing can make the difference between a brand that’s on everyone’s lips and just another face in the crowd. The marketing team at Casual.WhiteLabelDating.com offers these tried-and-true tips for increasing your return on investment during 2013.

    1. Remember to KISS.
    Pucker up! Keep It Simple, Stupid, is the foremost principle of successful marketing. Consumers will make up their minds about your brand in just a few seconds; you don’t have the luxury of wasting time. To achieve conversions, keep campaigns focused on your key message — minus the fluff.

    2. Make your campaigns win-win.
    Create promotional activity ...
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    June 22nd, 2012
    Online Adult Marketing TacticsBranding TopicsFacebook and Twitter
    By M.Christian

    YNOT – Let's face it: No business, adult or otherwise, can make a dime if no one knows it exists. This is why it's important to listen to people who know what it takes to take an enterprise from obscurity to popularity, especially in these days when social media distracts and anyone can call himself a marketing guru.

    That’s where Sherry Ziegelmeyer and Jay Moyes come in. The owners and operators of Black and Blue Media, Moyes and Ziegelmeyer operate quietly behind the scenes of several well-known companies and individuals — companies and individuals they’ve helped transform from unknowns into household names.

    Never heard of Black and Blue? There's a reason for that. The company has been around since 2004, but Ziegelmeyer and Moyes cling to an odd notion that what they do is about their clients, not about them. Consequently, you’ve probably seen more evidence of their work than you realize.

    Black and Blue Media writes and sends press releases, and then ...
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    December 22nd, 2010
    Branding TopicsOther Marketing TopicsSocial Networking Online
    content/attachments/12954-tools-jpg.html YNOT – The value of a good brand is impossible to quantify. Although in many ways the immediacy of the internet can help an individual or company create a brand in very little time, maintaining the integrity of that brand in a world where reputations can be killed just as quickly can be a challenge.

    Here are five monitoring tools that can help you stay abreast about what people are saying about you, your company and your competitors:

    Addict-o-matic: Enter your name or any other term in the search box, and the site will return a page full of boxes containing results from places like ...
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    December 3rd, 2010
    Branding TopicsSocial Networking Online
    content/attachments/12784-linkedpeople-jpg.html YNOT – Digital social media, the hot trend of the moment, has been an enormous boon to marketing folks. In addition to adding new dimensions to marketing plans, sites like Facebook, Twitter, Myspace, Orkut, Digg and others not only make targeting a wider range of potential customers easier and faster, but they also can help stretch budgets by decreasing cost per acquisition.

    However, for every positive aspect of social media marketing, a negative lurks just out of sight, ready to trip the unaware over a surprise that can result in anything from minor embarrassment to career suicide.

    Here ...
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    November 18th, 2010
    Branding TopicsSocial Networking OnlineFacebook and Twitter
    content/attachments/12667-brandingiron-jpg.html YNOT – We hear a lot about creating a “personal brand,” which can be very important in a relatively small industry where so many relationships are conducted long-distance and deals often are sealed with little more than a handshake.

    A personal brand is the image you present to the world at large. It encapsulates the “you” you want others to think of when they hear your name. Are you friendly and outgoing? Aggressive but fair? An “idea person?” A hard worker? Are you trustworthy, or something of a weasel?

    Remember: The brand you intend to convey and the brand others perceive may not be the same thing. Brand encompasses reputation, and ...
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