YNOT – Google making changes is nothing new. Earlier this year, the search engine giant admitted it made more than 300 changes to its algorithm in 2012 alone. Many of the changes were minor; however, some like the new Penguin filter that launched in April 2012 were quite significant.
When Google released Penguin last April, countless adult websites were negatively affected. Ranks and traffic dropped nearly overnight, and only a small percentage have been able to recover fully. Initially, many blogs and other small sites that relied on link trading took the hardest hit. Later in
YNOT – Search marketing has come a long way since the introduction of search engines. What worked in the beginning didn't work a year later, and what worked last year doesn't necessarily work now. Some strategies, however, worked so well throughout a period of time that adult webmasters still cling to them hoping they will continue to work today. Other adult SEO strategies were just so easy that some webmasters still use them due to a perceived lack of time to work on more efficient, more reliable strategies.
Following is a list of the riskiest SEO practices that should be avoided, and why.
1. Too many links from low-value pages
Blasting thousands of links to very low-value pages such as forum profiles, link dumps and blog comments does not work as well as it used to. Search
YNOT – Google recently launched Enhanced Campaigns, an upgrade to Google AdWords dubbed the first step to improving and simplifying marketing in a multi-device world.
The way people use the internet has changed dramatically in the past several years. Instead of spending all their time on desktop machines, consumers now divide their attention between PCs, mobile phones and tablet devices. Recent research indicated 90 percent of connected people now move sequentially between several devices to complete a task.
What’s more, mobile and tablet devices are proving particularly popular for viewers of adult content, as their
YNOT – One of the appealing things about Google AdWords is the ability to control exactly where and when your ads appear. Yet despite that control, most people run their campaigns from midnight to midnight with no changes or variations in between.
They’re missing a trick. By bidding the same amount throughout the day, they may be over-spending when traffic volume is lower and under-bidding — and consequently appearing nowhere — when traffic picks up in their market. (For dating sites, that’s traditionally in the evening.)
In addition, by using the same ad copy throughout the day, they’re assuming search-engine users are at the same point in the buying process
YNOT – How you start out with Google AdWords can set the scene for smooth sailing or digging yourself out of a hole later down the line. If you’re dipping your toe into the Google AdWords waters, here are a few tips to help you avoid some of the common pitfalls and escape picking up those dreaded “poor” Quality Scores.
Discover your campaigns’ core search terms
One of the most important first tasks is generating a list of core keywords to be used in a campaign. Some should be obvious, but there are a whole host of keywords you won’t have thought of, too. A number of keyword discovery tools exist, but they cost money. To keep your costs down, Google’s Keyword Tool should do everything
YNOT – More than a year ago, the three big search engines — Google, Yahoo and Bing — reached a revolutionary agreement under which use of a common tag would help all of them to improve the quality of search results.
That tag is the canonical tag.
A couple of questions ensued. Would the engines really using the tag? How important would the canonical tag become for SEO results? The answer to the first is “yes.” This article attempts to answer the second.
Let's start by defining what the canonical tag does: It offers a method to decrease duplicate content.
There are many reasons duplicate content may appear within website. The most common reason is that several URLs point to the same webpage. Why might that happen?
Analytics tracking codes have been added to URLs (e.g., Omniture).
Pages generated from a search box offer different options, but at the end show the same product.
Each of the different URLs displays the identical page to an end-user.
Now, how can the search engines understand which is the real page? If you don’t specify, crawlers will waste time crawling the same content with different URLs and your external linking efforts could be diluted.
That’s why the search engines came up with the canonical tag. This is how works:
Specify the canonical version using a tag in the header section of the page as follows:
The canonical tag functions as a 301 redirect for all URLs that display the page with the tag, but it redirects just search engines, not users. The tag is invisible to users.
When the search engines launched the new tag, many SEO professionals were a bit skeptical. We saw it as a huge revolution for SEO in theory, but we were not sure it would work in practice because the tag was offered as a suggestion, not a mandatory component.
More than one year after launch, the canonical tag is working, sometimes in sneaky ways. (If you’re an affiliate who deploys white-label sites in your arsenal, check to ensure any canonical tags embedded in their code display your site, not a URL belonging to the white-label provider. Otherwise, your SEO efforts will benefit the provider, not you.) On the positive side, though, we have used canonical
YNOT – Each time Google changes the way it searches, you get another chance to bump your competitors out of that sweet spot for free organic traffic.
Here are some considerations when turning your pages for SEO under Google’s latest guidelines.
Ensure your content is focused and clear. Keep first-time visitors’ interest in mind. Make sure your keywords and other meta tags directly relate to the content on the page, or you risk “points off” for irrelevance.
Avoid content that doesn’t relate to your niche. Give your website a “theme,” and stick to it. Every page on the site should reflect
YNOT – Statistics indicate 74 percent of consumers and 81 percent of businesses investigate products online before they buy. Search engines are the first place they start looking. Business owners and managers have a moral obligation to their companies to ensure their websites place well in search engine results.
Optimizing your website to perform well in the search engines can yield a wide range of benefits. A properly optimized website will:
Attract relevant, high-quality traffic that’s easier to convert into customers.
YNOT – Before a website can rank for a keyword in any search engines’ results, the pages containing the keyword must be indexed by a piece of software search engines call a “spider” or a “crawler.” Every so often, search engine spiders visit every site in their databases, “crawl” all over every page, and attempt to follow all the text-based links. If a new page is detected, it is checked for relevant content, and if deemed acceptable, the crawler will add the page to its index (database).
The more pages with unique, keyword-rich content you can get a search engine to index, the more chance at least some of the pages will rank high in the results returned to end-users in response to their queries. Better page rankings mean increased opportunity to attract
February 18th, 2011
Important Internet Development ToolsAdult Traffic BasicsSearch Engine Marketing
YNOT – Choosing the right keywords is among the most crucial factors in a successful search engine optimization program. An unsatisfactory or incomplete keyword list can create a snowball effect that disrupts search engine visibility and ultimately leads to poor results. The keyword research and selection process is time-consuming and requires patience, but it forms the backbone of any effective search strategy.
Google AdWords provides several tools that have proven to provide quick and often thorough looks at not only keywords themselves, but also at how individual pages and entire domains stack up against competitors. Google’s tools can help webmasters generate keyword ideas, search volumes and other competitor data.