YNOT – How you start out with Google AdWords can set the scene for smooth sailing or digging yourself out of a hole later down the line. If you’re dipping your toe into the Google AdWords waters, here are a few tips to help you avoid some of the common pitfalls and escape picking up those dreaded “poor” Quality Scores.
Discover your campaigns’ core search terms
One of the most important first tasks is generating a list of core keywords to be used in a campaign. Some should be obvious, but there are a whole host of keywords you won’t have thought of, too. A number of keyword discovery tools exist, but they cost money. To keep your costs down, Google’s Keyword Tool should do everything
YNOT – Tours are never perfect. What works for some visitors doesn’t work for others.
Sales can be maximized by targeting traffic to different tours. The reality of website promotion is that one tour format isn’t going to convert all your traffic, but using a combination of tour styles can lead to more sales.
These days, the three most commonly used tours are episode tours, tube-style tours and transparent tours.
A typical episode tour has long pages with a header, footer and “episodes” in between. Each episode contains a title, text description, preview thumbnails
YNOT – You’ve worked hard to grow your website’s traffic from a trickle to a useful volume. You’ve set in motion good, stable Google AdWords campaigns. You’ve got respectable click-through rates and quality scores across the board, and your cost per acquisition (CPA) is on the button.
Regardless how well your traffic strategies are working, there’s always room for improvement. The question most of us reach at some point is how to make what’s already working into something bigger and better. You love the traffic you’re getting, but you want more of it, right?
Here are a few simple tips for anyone who’s fortunate enough to be in this position. Increasing your traffic can be done, but there
YNOT – Quantcast is a web analytics service that competes with the likes of Compete.com, Hitwise and to some extent comScore. We like Hitwise and comScore. But Compete’s and Quantcast’s freemium services are sweet, and both companies pull data from comprehensive, million-person panels based in the U.S.
Quantcast also allows sites to volunteer to have their data pulled directly. So sites can elect to give Quantcast the keys to their server metrics. Great! You can check in on your competition. There are a few dating sites that are “quantified.” We went through the top 25 dating sites and found data for Speeddate, OkCupid
YNOT – Mobile redirection is the star of the mobile market. Its use does not require knowledge of mobile website development, and redirection from an existing website allows webmasters to take a step toward a new market.
A redirection script provides a solution to help monetize the mobile audience of your website, but it also can be used to optimize and focus mobile traffic. Not all websites can be reformatted for mobile access, because the conversion can be costly. Mobile visitors can be valuable, though, if one can convert them in other ways.
The user agent You probably already know that browsers identify themselves by sending behind-the-scenes information to web servers when a user visits a website. Among the information transmitted is the user agent data referring to browser type and version, along with the visitor’s operating system and when appropriate, device and rendering engine.
For example, here is the user agent info for the HTC’s 7 Mozart model handset:
YNOT – Blogs are great for generating traffic, but to get the results you're hoping for, you have to make the right moves. In order to make your blog a traffic magnet, you need to get the following things right.
The more often you post on your blog, the more likely it is to remain on the radar of the search engine spiders. And that means once you make a new post, they'll be right there to check it out.
In addition, regular posts, particularly if they're good quality posts, will inspire people to subscribe to your RSS feed, which will let them know every time you've posted a new item. Return traffic is good traffic.
YNOT – More than a year ago, the three big search engines — Google, Yahoo and Bing — reached a revolutionary agreement under which use of a common tag would help all of them to improve the quality of search results.
That tag is the canonical tag.
A couple of questions ensued. Would the engines really using the tag? How important would the canonical tag become for SEO results? The answer to the first is “yes.” This article attempts to answer the second.
Let's start by defining what the canonical tag does: It offers a method to decrease duplicate content.
There are many reasons duplicate content may appear within website. The most common reason is that several URLs point to the same webpage. Why might that happen?
Analytics tracking codes have been added to URLs (e.g., Omniture).
Pages generated from a search box offer different options, but at the end show the same product.
Each of the different URLs displays the identical page to an end-user.
Now, how can the search engines understand which is the real page? If you don’t specify, crawlers will waste time crawling the same content with different URLs and your external linking efforts could be diluted.
That’s why the search engines came up with the canonical tag. This is how works:
Specify the canonical version using a tag in the header section of the page as follows:
The canonical tag functions as a 301 redirect for all URLs that display the page with the tag, but it redirects just search engines, not users. The tag is invisible to users.
When the search engines launched the new tag, many SEO professionals were a bit skeptical. We saw it as a huge revolution for SEO in theory, but we were not sure it would work in practice because the tag was offered as a suggestion, not a mandatory component.
More than one year after launch, the canonical tag is working, sometimes in sneaky ways. (If you’re an affiliate who deploys white-label sites in your arsenal, check to ensure any canonical tags embedded in their code display your site, not a URL belonging to the white-label provider. Otherwise, your SEO efforts will benefit the provider, not you.) On the positive side, though, we have used canonical
February 18th, 2011
Important Internet Development ToolsAdult Traffic BasicsSearch Engine Marketing
YNOT – Choosing the right keywords is among the most crucial factors in a successful search engine optimization program. An unsatisfactory or incomplete keyword list can create a snowball effect that disrupts search engine visibility and ultimately leads to poor results. The keyword research and selection process is time-consuming and requires patience, but it forms the backbone of any effective search strategy.
Google AdWords provides several tools that have proven to provide quick and often thorough looks at not only keywords themselves, but also at how individual pages and entire domains stack up against competitors. Google’s tools can help webmasters generate keyword ideas, search volumes and other competitor data.
YNOT – In the article “For the Novice: Structuring RSS Feeds,” we investigated the two types of RSS feeds as well as the advantages and disadvantages of full summary and partial summary versions.
The best technique to maximize a feed is to integrate the two techniques based on users’ technical abilities and desires. At least in the beginning, I recommend leaving a full summary of the new material within the feed. The advantages to this approach include:
• Creating a structure of loyalty: For the first few months of a new website’s life, the webmaster must focus his efforts on creating a solid base of loyal users who will visit the portal frequently and spread the word to their