February 16th, 2006
Operating Affiliate Programs
Many times over the years, I’ve been approached by webmasters contemplating the establishment of their own affiliate program, and while intended marketing strategies, niche categories, site types and business models vary greatly, there’s a pair of questions that virtually every one of them has on their list, in one form or another:“How the hell do affiliate programs make money, especially the ones that pay $30 - $40 per-signup, including on trials?”
The natural follow-up question, inevitably, is: “They all shave, don’t they?”
While there has been, no doubt, plenty of shaving in the history of this industry, I’ve also seen first-hand that it’s not only possible to turn a profit on an aggressive pay-per-signup model, it’s possible to turn a truly handsome
profit using such a model – and yes, to do so without shaving, cheating, or otherwise taking advantage of your hardworking affiliates.
This new series