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  • Operating Affiliate Programs

    October 8th, 2009
    Operating Affiliate Programs
    Article Preview If you operate an affiliate program, you’ve probably spent a lot of time thinking about how you can get new affiliates to join. If you talk to operators of established programs, however, you’ll be told often that getting affiliates to sign up for a program is only one small piece of the puzzle; a bigger challenge remains. Once an affiliate signs up for your program, how do you convert that raw affiliate potential into something productive for your company?So let’s be plain: left to their own devices, most people who sign up for your affiliate program will never send you any sales or ...
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    February 24th, 2006
    Operating Affiliate Programs
    Article Preview In Part 1 of this series, we looked at some of the “big questions” one must confront when considering an affiliate-driven promotional strategy. In Part 2, we pick up with an examination of the lynchpin of success, not just for affiliate programs, but for their affiliates, as well. I’m speaking, of course, of traffic. Traffic is such a rich area of discussion that this article will only deal with a few major traffic categories, with more to follow in Part 3 of this series.Obviously, without traffic, essentially every ...
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    February 16th, 2006
    Operating Affiliate Programs
    Article Preview Many times over the years, I’ve been approached by webmasters contemplating the establishment of their own affiliate program, and while intended marketing strategies, niche categories, site types and business models vary greatly, there’s a pair of questions that virtually every one of them has on their list, in one form or another:“How the hell do affiliate programs make money, especially the ones that pay $30 - $40 per-signup, including on trials?”

    The natural follow-up question, inevitably, is: “They all shave, don’t they?”

    While there has been, no doubt, plenty of shaving in the history of this industry, I’ve also seen first-hand that it’s not only possible to turn a profit on an aggressive pay-per-signup model, it’s possible to turn a truly handsome profit using such a model – and yes, to do so without shaving, cheating, or otherwise taking advantage of your hardworking affiliates.

    This new series ...
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    October 13th, 2005
    Operating Affiliate Programs
    Article Preview Speaking with Julien Jegard is easy over ICQ, but in person you can sense he’s self-conscious about his English. He was born and lives in France and he looks sort of like the young wizard Harry Potter – a tall, lean frame and shaggy brown hair, but with the lightning bolt scar noticeably absent from his face. When you speak with him you can sense his passion for the adult industry and you get the impression that he, like Potter, is destined for great things. Together with his business partner, Johan, they’ve recently launched a new program, NeoSexCash.com, and it seems quite possible that the program may just be that great thing that he is destined to do.Their story, like countless others who have found ...
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    January 20th, 2005
    Operating Affiliate Programs
    Article Preview An “Affiliate Program Development” seminar took place at the Internext Expo convention on Wednesday, January 5th, in Las Vegas, Nevada. Internext Expo is the online adult industry’s largest trade show; the semi-annual event recently completed its winter version at the Mandalay Bay Hotel and Casino.The “Affiliate Program Development Seminar” featured a panel of knowledgeable speakers from various companies that operate successful adult product affiliate programs. Included on the panel were Dave Levine from SexToy.com, Mike from AdamEve, Ellisa from Platinum Bucks, and Mike Price from SilverCash. The approximately sixty-minute discussion included topics related to operating and promoting a successful adult affiliate program.

    Customer Service

    Dave Levine told the audience that running ...
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