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  • Online Adult Marketing Tactics

    April 15th, 2014
    Online Adult Marketing TacticsOther Marketing Topics
    content/attachments/21825-pr-mavens-part-4-jpg.html In the first three parts of this series the adult industry’s top PR pros have been making their case, outlining why having a PR agent can help porn stars and adult companies increase their success, wealth, and reach.

    In this final installment, the rubber hits the road. YNOT.com asks the porn PR pros to prove their cases, by detailing actual porn stars whose careers they have helped.

    Our experts include:

    - Brian Gross (www.bsgpr.com)
    - Erika Icon (www.therubpr.com) ...
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    April 14th, 2014
    Online Adult Marketing TacticsOther Marketing Topics
    content/attachments/21820-pr-mavens-part-3-jpg.html In the first two parts of this series on porn and PR, seven of the industry’s top PR professionals explained how they enrich their adult industry clients.

    Now it’s time to ask how stars should shop for the best PR pros – and detect the ones to be avoided.

    The experts who took part in one or more segments in this series include:

    - Brian Gross (www.bsgpr.com)
    - Erika Icon (www.therubpr.com)
    - Jay Kopita (www.deltahousemarketing.com)
    - Roger Pipe (www.pipelinemultimedia.com ...
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    April 11th, 2014
    Online Adult Marketing TacticsOther Marketing Topics
    content/attachments/21817-pr-mavens-part-2-jpg.html In Part One of this series, YNOT.com asked top porn PR pros to explain what they do for their clients, and why they are worth their pay.

    In Part Two, we are asking our porn PR panel what they charge clients for their services, and what the porn stars get for their coin.

    The experts who took part in one or more segments in this series include:

    - Brian Gross (www.bsgpr.com)
    - Erika Icon (www.therubpr.com)
    - Jay Kopita (www.deltahousemarketing.com)
    - Roger Pipe ...
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    April 10th, 2014
    Online Adult Marketing TacticsOther Marketing Topics
    content/attachments/21811-pr-mavens-part-1-jpg.html Do porn stars really need public relations agents to promote their careers? Or would they be wiser to keep their hard-earned cash all to themselves?

    It’s an issue PR professionals face daily in the adult industry, a sector where a great set of boobs or a big cock are commonly believed to be the only necessities for achieving success.

    To get an informed take on the topic, YNOT.com turned to the experts. Brian Gross is President of BSG PR, and his client list includes Joanna Angel, Allie Haze ...
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    June 22nd, 2012
    Online Adult Marketing TacticsBranding TopicsFacebook and Twitter
    content/attachments/17230-jpg.html
    By M.Christian

    YNOT – Let's face it: No business, adult or otherwise, can make a dime if no one knows it exists. This is why it's important to listen to people who know what it takes to take an enterprise from obscurity to popularity, especially in these days when social media distracts and anyone can call himself a marketing guru.

    That’s where Sherry Ziegelmeyer and Jay Moyes come in. The owners and operators of Black and Blue Media, Moyes and Ziegelmeyer operate quietly behind the scenes of several well-known companies and individuals — companies and individuals they’ve helped transform from unknowns into household names.

    Never heard of Black and Blue? There's a reason for that. The company has been around since 2004, but Ziegelmeyer and Moyes cling to an odd notion that what they do is about their clients, not about them. Consequently, you’ve probably seen more evidence of their work than you realize.

    Black and Blue Media writes and sends press releases, and then ...
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    September 8th, 2011
    Online Adult Marketing TacticsAdult Copywriting
    content/attachments/15267-loud-jpg.html YNOT – Are you sitting down? Are you SURE you're sitting down ... because what I am about to say will rock you to the very core of your being, and we here at YNOT cannot take responsible for any injuries that may result in losing consciousness over the tremendous impact of what you are about to read.

    Are you ready? Are you SURE you’re ready? Deep breaths now ... 1 ... 2 ... 3 ... okay, it looks like you actually, possibly, could be ready to hear this universe-shattering, globally-important announcement.

    Here it goes (take it easy ... take it easy...): "PETA – The People For the Ethical Treatment Of Animals -- says ...
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    July 5th, 2011
    Online Adult Marketing Tactics
    content/attachments/14788-thumbsup-jpg.html YNOT – Admittedly, writing effective press releases is more art than science, but some common best practices can help you get attention for your message. By the same token, making some common mistakes can harm not only your chances of seeing your message in print, but also your company’s public image.

    Here’s a list of tips to keep in mind when creating press releases. The list isn’t exhaustive, but it provides a good starting point.

    Do:

    Start strong. Ensure your headline and opening not only grab attention, but also deliver the most important details. Use the remainder of the space on the page to provide supporting information. ...
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    April 21st, 2011
    Online Adult Marketing Tactics
    content/attachments/13991-emailsky-jpg.html YNOT – Do you ever get emails that really annoy you? And other emails that you look forward to reading? How can you make sure your readers look forward to your emails and don't hit the delete button faster than you can say "spam?"

    Succes in email marketing, as well as in marketing in general, often comes down to the “know, like and trust” factor: You need to make sure your subscribers know, like and trust you.

    How can you accomplish that?

    Know
    Ensure your subscribers feel like they know you. You can accomplish that by coming across as a "real" person, not hype personified. In addition, be consistent in what you tell them ...
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    January 12th, 2011
    Online Adult Marketing Tactics
    content/attachments/13167-worldwidenetwork-jpg.html YNOT – Taking your website to other countries is a very convenient way to attract potential buyers for your product or service. Localize your website correctly, and your company instantly can advertise in homes and offices across the world.

    Satisfying and meeting the needs of these potential customers is, however, another story. Companies need to make sure their logistics operations are set up properly to deal with new internet customers or all of the localization work will be wasted. The items that need to be taken into consideration are part of any traditional international business; however, many companies ...
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    January 6th, 2011
    Adult Websites 101Online Adult Marketing TacticsOther TopicsOther Marketing Topics
    content/attachments/13125-languages-jpg.html YNOT – Most people access the internet in their native language. Even if they can speak other languages, they are likely to prefer accessing internet information in their mother tongue. When a company decides to translate its website, it must carefully choose which languages it will concentrate on to allow target customers to access the site successfully.

    How do you determine which languages are most important to your website’s visitors?

    The first place to start looking for an answer is to examine the top languages used by people accessing the internet as a whole. According to Internet World Stats, the most ...
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