• Facebook and Twitter

    October 15th, 2012
    Other Marketing TopicsFacebook and Twitter
    content/attachments/17984-silhouettes-jpg.html YNOT – Businesses have business pages on Facebook and people have personal profiles and never the twain shall meet, right?

    Wrong. If you’re a performer or other creative professional who uses your name as part of your business identity, you may need both kinds of Facebook presences. Or, you may want to consider turning your personal profile into a business page.

    Business pages can be amazing marketing tools. They can do things personal profiles can’t.

    Analytics
    Facebook Insights is one of the biggest benefits attached to business pages, and it’s free. The analysis of traffic to your page indicates ...
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    July 30th, 2012
    Facebook and Twitter
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    By Erika Icon

    YNOT – A few weeks ago, something I wrote got a huge amount of Twitter action. Many people tweeted a link to a post in which I outlined how not to behave on Twitter, and others re-tweeted. Quite a few were shocked that people don’t know a few common-sense rules for social media behavior.

    A colleague reminded me about another kind of Twitter violation: buying followers. This has become a giant problem in our industry for both top-name porn stars and brand-spanking-new starlets.

    Here’s a piece of advice: Just don’t do it. Buying followers not only will ruin your reputation in social media circles, but it also could get you thrown off Twitter forever — no joke.

    To buy or not to buy imaginary friends
    A simply online search engine query will turn up all kinds of companies specializing ...
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    July 5th, 2012
    Facebook and Twitter
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    By Erika Icon

    YNOT – As a publicist and somewhat of a social media expert, I spend a lot of time on Twitter — not just tweeting, but also watching. I keep an eye on what my clients say, because image is everything, but based on some of the behavior I’ve seen on Twitter, I think we may need to call in the tweet police.

    Yes, it’s important to establish and maintain a sense of camaraderie with fans and business contacts, but seriously: Twitter isn’t a good place to vent, spill secrets or get too personal.

    In my professional opinion, these are the seven worst violations of the unwritten Twitter Code of Conduct:

    Bashing the media
    I have seen performers fight with websites and magazines over a mention or a review the performer didn’t like. What they don’t realize is the media ...
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    June 22nd, 2012
    Online Adult Marketing TacticsBranding TopicsFacebook and Twitter
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    By M.Christian

    YNOT – Let's face it: No business, adult or otherwise, can make a dime if no one knows it exists. This is why it's important to listen to people who know what it takes to take an enterprise from obscurity to popularity, especially in these days when social media distracts and anyone can call himself a marketing guru.

    That’s where Sherry Ziegelmeyer and Jay Moyes come in. The owners and operators of Black and Blue Media, Moyes and Ziegelmeyer operate quietly behind the scenes of several well-known companies and individuals — companies and individuals they’ve helped transform from unknowns into household names.

    Never heard of Black and Blue? There's a reason for that. The company has been around since 2004, but Ziegelmeyer and Moyes cling to an odd notion that what they do is about their clients, not about them. Consequently, you’ve probably seen more evidence of their work than you realize.

    Black and Blue Media writes and sends press releases, and then ...
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    May 2nd, 2011
    Other Marketing TopicsFacebook and Twitter
    content/attachments/14047-5twittertips-jpg.html YNOT – Statistics indicate more than 60 percent of Twitter users access the social network while at work. In addition, the majority of Twitter users are adults between 35 and 49 — a key consumer demographic. Together, the two pieces of information hint that Twitter has the potential to become an impressive marketing arm for your business.

    Businesses of all types consistently are employing Twitter in their marketing strategies. However, the most successful Twitter marketing ploys usually have five things in common.

    They are authentic and use a conversational tone.
    Each Twitter user has his or her own style, but remember ...
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    January 13th, 2011
    Other Marketing TopicsSocial Networking OnlineFacebook and Twitter
    content/attachments/13187-paperpeople-jpg.html By Jennifer Horowitz

    YNOT – Social media, social networking, leveraging Web 2.0 … it's known by many names and it's all the rage.

    Let me start by saying I am a fan of social media. I personally choose to participate in social media. However, when you read about social media, you often only hear one side of things, and the message is clear: Participate or miss out! While I do believe that is true, it's not always that simple.

    There is so much to read; so many different opinions. Trying to keep up and make sense of everything can be overwhelming. First, you must decide on which sites to participate, and then you have to create an account and learn how to participate. The process very often is confusing.

    I am not trying to give you an ...
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    November 18th, 2010
    Branding TopicsSocial Networking OnlineFacebook and Twitter
    content/attachments/12667-brandingiron-jpg.html YNOT – We hear a lot about creating a “personal brand,” which can be very important in a relatively small industry where so many relationships are conducted long-distance and deals often are sealed with little more than a handshake.

    A personal brand is the image you present to the world at large. It encapsulates the “you” you want others to think of when they hear your name. Are you friendly and outgoing? Aggressive but fair? An “idea person?” A hard worker? Are you trustworthy, or something of a weasel?

    Remember: The brand you intend to convey and the brand others perceive may not be the same thing. Brand encompasses reputation, and ...
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    November 15th, 2010
    Other Marketing TopicsFacebook and Twitter
    content/attachments/12635-twitterfeed-jpg.html YNOT – If you’re not at least aware of Twitter, you should be. The cyber-tool of the moment, the micro-blogging service offers all sorts of potential to marketers who know how to use it to their advantage.

    Woe betide those who don’t, though. For all its latent power, Twitter can be an enormous time-waster at best and a reputation killer at worst. Here are five things to keep in mind as you consider the best ways to incorporate tweets into your marketing plan.

    1. Start small.
    There isn’t always strength in numbers. Following every single account that follows you may lead to more trouble than benefit. A significant number of twitter accounts belong to spammers, and their messages are worthless — and may be dangerous, if ...
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