• Social Networking Online

    May 7th, 2013
    Branding TopicsSocial Networking Online
    By Hannah Flaherty

    CYBERSPACE – Google+ is now the fourth-largest social network on the web and the second-largest social network in terms of active users, placing Google+ just ahead of Twitter. And yet, Google+ arguably still hasn’t gained the credit it deserves, despite being a marketer’s friend in a way that Facebook is not.

    Google+ is fully integrated with a number of other Google services. From consumer offerings like Gmail and Chrome to AdWords and analytics, the platform offers both easy accessibility and evidence that a solid Google+ campaign can have a profound influence on search rankings.

    Here are five reasons your brand should incorporate Google+ into its marketing campaigns.
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    February 12th, 2013
    Other Marketing TopicsSocial Networking Online
    By Erika Icon

    YNOT – Reddit has become quite popular over the past few months. Mashable reports the site gets more than three billion page views a month and has 43 million active monthly users.

    Advance Publications bought Reddit for $20 million in 2006. The Conde Nast parent recently set a $240 million value on the company as “a benchmark of determining the allocation of preferred stock.” That makes Reddit’s market value similar to AOL-owned Huffington Post.

    So what is Reddit, exactly? The property calls itself a social news site and employs the slogan “the front page to the internet.” As on other social media websites, ...
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    February 6th, 2013
    Social Networking Online
    By Erika Icon

    YNOT – Networking is essential to building business relationships. Although the adult industry isn’t exactly a button-down environment like banking or other mainstream milieus, networking is no less important.

    Though they were developed for mainstream business networkers, tools like LinkedIn can help adult-industry insiders gain new connections and reinforce existing relationships. LinkedIn isn’t the easiest networking site to master. Although nothing about the site seems complicated, getting the most out of it can be puzzling.

    First, make sure you master the same basics: Upload a professional photo ...
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    September 20th, 2012
    Social Networking Online
    By Erika Icon

    YNOT – Pinterest is the third most used social media site after Facebook and Twitter, respectively, but Pinterest isn’t always welcoming to the adult industry. Sites like Pornterest, Pinsex, Snatchly and Sex.com have arisen to give adult entrepreneurs a more robust venue.

    Whatever pinboard(s) you use, employ social-marketing savvy. Like Facebook and Twitter, virtual pinboards should be all about networking: Sharing new developments and linking to great content are effective ways to attract new customers to your product or service.

    Here are five ways to up the value of your efforts.

    Pin press releases and other news
    Embed images in a press release, and then pin the whole thing. Use ...
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    August 23rd, 2012
    Social Networking Online
    By Erika Icon

    YNOT – These days, it’s difficult to imagine that any company could complete its marketing portfolio without a Facebook account. If your company doesn’t have a Facebook page, you need to rethink your marketing strategy.

    A Facebook page should be an integral part of any online business — and most offline businesses. Recent statistics indicate 96 percent of small businesses have a company page on the social-networking giant, and 71 percent of the fastest growing companies on Inc. magazine’s 500 list have one.

    But it’s not enough to simply erect a Facebook billboard. To get the most out of your presence on the network, keep three things in mind: ...
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    August 14th, 2012
    Social Networking Online
    By Erika Icon

    YNOT – Andy Warhol famously said everyone would be famous for 15 minutes. With the help of online social media, individuals and companies are proving he underestimated.

    In just 15 minutes a day, you can make your business or brand a little more famous and potentially drive profits by engaging the online masses. The trick is to keep Facebook, Twitter, YouTube, Pinterest, Tumblr and all the other networks from taking over your life.

    Social media can be a time suck. If your company doesn’t have a dedicated social media expert and/or publicist, the responsibility can be overwhelming — but you need to carve out the time. And 15 minutes ...
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    March 16th, 2012
    Social Networking OnlineTechnology News
    By M.Christian

    – Created in late 2010 in a conference room inside Twitter’s old digs, Instagram is showing real promise and very well could become a serious, and rather unique, force in social messaging.

    Currently supporting more than 15 million users, Instagram is an image-sharing application with bite. Companies and individuals have latched onto the for-now iPhone-only app as a way to promote their brands, giving the free product exposure across a range of social media darlings including Foursquare, Pinterest, Facebook and Twitter.

    According ...
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    October 5th, 2011
    Social Networking Online
    By M.Christian

    YNOT – Social media and social networking have become a critically important factor in generating interest in a product – any kind of product.

    But how does a webmaster monitor the reach and impact of his or her social media marketing efforts? Digital marketing agency Web Liquid recently compared 40 monitoring tools and released a report enumerating its findings.

    Ranking each tool on criteria including query, data quality, data quantity, data management, raw data output and usability/interface, Alterian, Brandwatch, MutualMind, Radian6 and Synthesio ...
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    September 26th, 2011
    Social Networking Online
    By M.Christian

    YNOT – Unless you've been living under a particularly big rock, you must have heard that internet giant Google has muscled into a piece of digital turf previously occupied by another big player: Facebook.

    Though Google's simply named social network Google+ may be very new on the web landscape, many people already see the property as an aggressive threat to the leader in the space — perhaps even a “Facebook killer.”

    Writing for Search Engine Watch, Kaila Strong laid out some of Google+'s strengths as they relate to marketing. Even though Strong does not explicitly say anything about ... well, “explicit” ...
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    January 13th, 2011
    Other Marketing TopicsSocial Networking OnlineFacebook and Twitter
    content/attachments/13187-paperpeople-jpg.html By Jennifer Horowitz

    YNOT – Social media, social networking, leveraging Web 2.0 … it's known by many names and it's all the rage.

    Let me start by saying I am a fan of social media. I personally choose to participate in social media. However, when you read about social media, you often only hear one side of things, and the message is clear: Participate or miss out! While I do believe that is true, it's not always that simple.

    There is so much to read; so many different opinions. Trying to keep up and make sense of everything can be overwhelming. First, you must decide on which sites to participate, and then you have to create an account and learn how to participate. The process very often is confusing.

    I am not trying to give you an ...
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