February 1st, 2012
Marketing on Mobile Devices
By Julia Dimambro YNOT
– What will make the big waves — and bucks — in mobile adult entertainment during 2012?
Obviously, depending on the industry sector (billing, affiliation, chat, content, technology, etc.), opinions will vary. So instead of providing just my company’s angle on this, I have asked some of the biggest movers and shakers in mobile adult entertainment to give their predictions on where the industry may be heading in the next 12 months.
I want to express a big “thank you” to the contributors, all of whom are industry peers I have come to respect very much. As far as I’m concerned, this list is gospel! Convergence emerges as a major market force
Users of adult sites increasingly are accessing their chosen services via a range of different devices. It is not unusual for users of our services to log in using a PC and a mobile or tablet device. Customers who remain unable to access the services from sites they are signed up for on all of the devices they own will be leaving those services and joining others. Premium full-length movies, free content dominate
Consumers will expect to view full-length, high-quality video content across all their devices as they